your job "When this circuit learns your job, what are you going to do?" "Jobs" represent a relatively recent pattern of work. From the fifteenth century to the twentieth century, there is a steady progress of fragmentation of the stages of work that constitute "mechanization" and "specialism." These procedures cannot serve for sur vival or sanity in this new time. Under conditions of electric circuitry, all the fragmented job patterns tend to blend once more into involving and demanding roles or forms of work that more and more resemble teaching, learning, and "human" service, in the older sense of dedicated loyalty. Unhappily, many wellintentioned politi cal reform programs that aim at the alleviation of suffering caused by un employment betray an ignorance of the true nature of mediainfluence. "Come into my parlor," said the com puter to the specialist. 20
The Medium Is The Massage - Marshall McLuhan Page 14 Page 16