115 EDUCATION Develop A that exploited rhythm, meter, and music, achieved Powerful the desired psychological response in the listener. Listeners could memorize with greater ease what was sung than what was said. Plato attacked this method because it discouraged disputation and Memory? argument. It was in his opinion the chief obstacle to abstract, speculative reasoning—he called it "a poison, and an enemy of the people." A noted publisher in Chicago reports there is a simple tech­ "Blind," all­hearing Homer inherited this meta­ nique for acquiring a powerful phorical mode of speech, a speech which, like a memory which can pay you real prism, refracts much meaning to a single point. dividends in both business and social advancement and works "Precision" is sacrificed for a greater degree of like magic to give you added suggestion. Myth is the mode of simultaneous poise, necessary self­confidence and greater popularity. awareness of a complex group of causes and According to this publisher, effects. many people do not realize how Electric circuitry'confers a mythic dimension on our much they could influence others simply by remembering accurately ordinary individual and group actions. Our tech­ everything they see, hear, or read. nology forces us to live mythically, but we con­ Whether in business, at social tinue to think fragmentarily, and on single, separate functions or even in casual con­ planes. versations with new acquaintances, there are ways in which you can Myth means putting on the audience, putting on dominate each situation by your one's environment. The Beatles do this. They are a ability to remember. group of people who suddenly were able to put To acquaint the readers of this on their audience and the English language with paper with the easy­to­follow rules for developing skill in remember­ musical effects—putting on a whole vesture, a ing anything you choose to remem­ whole time, a Zeit. ber, the publishers have printed full details of their self­training Young people are looking for a formula for put­ method in a new book, "Adven­ ting on the universe—participation mystique. They tures in Memory," which will be; do not look for detached patterns—for ways of re­ mailed free to anyone who re­ quests it. No obligation. Send your lating themselves to the world, a la nineteenth name, address and zip code to: century. Memory Studies, 835 Diversey Parkway, Dept. 8183, Chicago, I11. 60614. A postcard will do.