7.5 DESigN yOUr BOOk lAyOUT Have you ever started to read a book, and on the first page—before you’ve engaged the actual content—you immediately get a bad feel- ing and can’t take the book seriously? And sometimes you can’t even explain why? This is the impact of the book’s layout (sometimes called typeset- ting or interior design). Book layout is one of those things that most people never notice… unless it’s wrong. Despite how simple it seems (or perhaps because of it), book layout is one of the major factors that separates amateurish books from professional ones. I will describe how to design both print and eBook, because they are very different formats, and must be done differently. Some people refer to PDFs that you download and view on a screen as “eBooks.” That is not what we’re talking about. An eBook in this case is a unique format—typically an EPUB or MOBI—that is downloaded and read with a specialized device or software, such as a Kindle. DESigN yOUr BOOk lAyOUT · 293