2.5 ThE NOrTh STAr ChECk This is what the entire book positioning has been working towards. This sentence should be able to sum up all of the book and precisely how it will work. This is the template: “I will use my book to target [PRIMARY AUDIENCE], by teaching them [BOOK IDEA], which will lead to my ultimate goal of more [OBJECTIVES].” EXAMPLES OF GOOD NORTH STARS My book will attract people who lead sales teams, by teaching them the neuroscience of how to effectively train and run a sales team, which will lead to my ultimate goal of more corporate sales consulting and training. My book will attract HR managers from midsize businesses by teaching them how leveraging automation can revolutionize their experience with once-repetitive and tiresome HR chores, which will lead to my ultimate goal of getting paid speaking and consulting engagements as an expert in the HR automation space. ThE NOrTh STAr ChECk · 91