9.2 hOW WriTiNg A BOOk CAN BUilD yOUr BrAND If you’re trying to build your personal or professional brand—what’s the best way to do that? Basically, how can you stand out? There are a lot of ways to do that, but one of the very best is pretty old-school: write a book. How does writing a good book help build your brand and elevate your career? There are six different ways a book can help you: 1. Increase Visibility and Raise Profile: Books can increase visi- bility in any number of ways, like making it easier to gain media exposure or raise your profile in your niche. 2. Establish Authority and Credibility: Books help you establish authority and gain credibility within your field. 3. Get New Clients and Opportunities: Books can easily help generate new business and other opportunities across a variety of platforms and venues in multiple ways. 4. Speaking Invitations: A book is almost a necessity for becom- ing a paid speaker, or often, for getting booked for any public speaking at all. hOW WriTiNg A BOOk CAN BUilD yOUr BrAND · 375