erally impossible. All you can do is the very best job you can right now, and then put it out to help your audience, and you’re done. That’s the good thing about this fear: it forces you to define both your audience’s needs very specifically, and how your book meets them. By using this fear productively, you force yourself to focus exclusively on the audience and what they want—and stop thinking about yourself, and how you look. This enables you to write a better book, one that gives the audience what they are looking for, and thus gets you what you want. FEAR: “I’M AFRAID NO ONE WILL CARE ABOUT MY BOOK.” ALTERNATE EXPRESSIONS OF THIS FEAR: • “What if no one reads it?” • “What if there is no audience?” • “What if my book doesn’t impact anyone?” • “What if this is a waste of my time and effort?” • “I’ll be embarrassed if people criticize my book.” HOW THIS FEAR WILL IMPACT YOUR BOOK This is a pretty simple fear, and it generally comes up in people who are trying to find a way to avoid other deeper fears (like the “looking stupid” fear, covered below). Usually, this fear manifests by an author convincing themselves that no one will care about their book. Paradoxically, this is almost always suffered by the authors who have the books that are most impactful on others (the authors who should worry about this, almost never do—such is life, right?). EXAMPLE OF AN AUTHOR WITH THIS FEAR Dr. Douglas Brackmann grew up with ADHD and was told his 32 · ThE SCriBE METhOD