That’s why Meetings Suck has done so well—because it explained a lot of old ideas in a way that no one else had before. This is a key aspect of the Scribe Method (which we’ll get into in detail soon). We have our authors look deeply at who derives value from their knowledge, which helps the author define their audi- ence. Once they know their audience, they can then think, “What did I teach those people that they found valuable to their lives?” This will force you to clearly define your audience and the value that you are providing to them, thus ensuring that your fear doesn’t come true. FEAR: “I’M AFRAID MY BOOK WON’T BE GOOD ENOUGH.” ALTERNATE EXPRESSIONS OF THIS FEAR: • “I’m afraid my book won’t be perfect.” • “I’m afraid I put too much in.” • “I’m afraid I didn’t put in enough.” • “I’m afraid I’m going to forget everything I want to say.” • “I’m afraid of leaving things out.” HOW THIS FEAR WILL IMPACT YOUR BOOK This fear is almost always perfectionism. How is perfectionism related to fear? As the author dives into the book, they become obsessed with every detail. They fret over every word, every punctuation mark, and every phrasing. Books can get stuck here in various ways: 1. The author will try to put everything they know into the book, and this causes the book to bloat and become unmanageable. 2. The author won’t stick to a subject and will jump around to dif- ferent ideas. 30 · ThE SCriBE METhOD