THE IMPACT OF LLMs ON CONSUMER BEHAVIOR 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (07:09 - 07:35) The thing on the horizon that I see is AI. I think it's too broad a term because sometimes you could just replace the word “software”, and it would have the same meaning. The software does cool stuff. But I think the real thing is this large language model world that has been created. Timothy Chou