SUSCUT THROUGH NEW IDEATAINABLE PROFITABILITYS 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (05:23 - 05:47) It is hard for any company to cut through any new idea. It forces you to think. How do you make the story simpler, more targeted, cleaner, and better? Because there's so much more out there. Timothy Chou