Timothy Chou PodBook™
Dr. Timothy Chou consults for Fortune 500 companies, serves on the public company board of Teradata. He was one of only three people to ever hold the title of president at Oracle.
RELAYTO Podcast
RELAYTO CEO
Experience-Focused Leaders
PodBook
Interactive Content
About Alex Shevelenko
Dr Timothy Chou
Stanford Cloud Computing Lecturer
Storytelling in business
Teradata
President of Oracle
The End of Software book
CONSUMER BEHAVIOR
AI
beauty of software
Netflix
WALK IN YOUR CUSTOMER’S SHOES
HOW TO LEAVE A LASTING IMPRESSION WITH STORYTELLING IN BUSINESS AND LIFE Timothy Chou Board Member, Stanford Cloud Computing Lecturer
About Timothy Chou Dr. Timothy Chou consults for Fortune 500 companies, serves on the public company board of Teradata. He was one of only three people to ever hold the title of president at Oracle. While at Oracle, he authored his first landmark book 'The End of Software' and has been a lecturer at Stanford University for 30-plus years.
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SUSCUT THROUGH NEW IDEATAINABLE PROFITABILITYS 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (05:23 - 05:47) It is hard for any company to cut through any new idea. It forces you to think. How do you make the story simpler, more targeted, cleaner, and better? Because there's so much more out there. Timothy Chou
THE IMPACT OF LLMs ON CONSUMER BEHAVIOR 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (07:09 - 07:35) The thing on the horizon that I see is AI. I think it's too broad a term because sometimes you could just replace the word “software”, and it would have the same meaning. The software does cool stuff. But I think the real thing is this large language model world that has been created. Timothy Chou
THE BEAUTY OF SOFTWARE 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (13:33 - 13:52) The beauty of software is we can turn imagination into a product. And the more it’s user experienced, more like Uber, Instagram, more like things that we live in our consumer world, the better off we are in the enterprise. Timothy Chou
THREE KIND OF STORIES 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (17:50 - 18:23) There are only three kinds of stories: man versus man, man versus nature, man versus himself. Watch Netflix tonight or Hulu or whatever, you'll see it over and over again. Timothy Chou
WHO YOU’RE TRYING TO TALK TO 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (37:09 - 37:25) People you're trying to talk to. Who is that, what is the challenge they're facing? And how, with your insight, can you help them? To me, that's the key. Timothy Chou
WALK IN YOUR CUSTOMER’S SHOES 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (39:08 - 39:27) It takes deliberate intention to really walk the mile in the shoes of your customer. If they're high heels, they're high heels. If they're sneakers, they're sneakers. You have to really adjust to it. Alex Shevelenko
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About RELAYTO Experience-Focused Leaders is the podcast from the RELAYTO.com Content Experience Platform. RELAYTO is the #1 Interactive Experience platform that transforms your static content (PDFs, MP4s, images) into engaging interactive experiences, enabling viewers to choose their own path and self-educate.
About the Podcast Host, Alex Shevelenko 5 Lines about Alex Alex Shevelenko: Co-Founder & CEO, RELAYTO/ Content Experience Platform Expert: Marketing, Customer & Employee Experience Design, Future of Work, AI & Cloud Founded Glocal Partners Ex: SuccessFactors|SAP, Salesforce, Oliver Wyman, Microsoft Academia: Stanford MBA, Penn BSE & BA, book research assistant for Dean of Wharton Awards: 60+ digital experience & comms. Excellence in Management Consulting, USA
Experience-Focused Leaders Podcast We are on a mission to bring the most important ideas to life. We talk about the experiences that move forward organizations, customers, and society at large. If you love ideas and bringing ideas to life, stick around. Join us each week and explore the principles, strategies and insights that drive exceptional customer experiences and business growth. Learn more
