What an amazing week this has been!

As many of you know, Content Marketing Institute hosted our annual Content Marketing World event in Cleveland, Ohio this week. While we expected to gain insight on many storytelling and content marketing strategy topics (which we certainly did), a number of surprising themes emerged throughout the discussions that took place at the conference - in sessions, in workshops, and in hallway conversations, as well as behind the scenes.

Though far too many lessons were learned to list them all here in detail, here are a few of the powerful content ideas and trends that stood out in the minds of the CMI team - and the participants who shared their thoughts with us. Continue Reading