Environmental Benefits • Better Utilization of Vehicle Resources – In NYC, 35% of time is spend looking for fares – In less dense cities, can be over half “dead-time” – As swarm size increases, efficiency will improve • Hybrid vehicles (2x efficiency of a cab) – Mercedes S400 BlueHybrid, Lexus GS-450h – Reduce carbon footprint, better use of time in car • Ridesharing/Carpooling incentives – lower rates – Trip to SFO, or Ballpark to Marina after a game 12