BRAND GUIDELINES 9 Chosen for its combination of balance and clarity, the Trade Gothic family is the perfect manifestation of performance meets style. The Trade Gothic fonts need to be purchased and cannot be used without a license. Visit www.linotype.com to purchase. Contact The Brand Marketing Team if you have any questions regarding this typeface. Headlines should be set in Trade Gothic LT Bold. Sub Headings should use the Trade Gothic LT Regular and be at least twice the size of the body copy. Body copy should be set in the Light or Regular weight depending on what background it is on. If you were using this at a small size or over an image there may be issues with legibility, in which case increase the weight to Regular. OUR TYPOGRAPHY Trade Gothic LT Bold AaBbCc ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmopqrstuvwxyz 0123456789!@£$%^&*( )<>,.;:’” Available Weights in the Trade Gothic Family Light Light Oblique Regular Oblique Bold Bold Oblique S2