BRAND GUIDELINES 6 LEGIBILITY Think of our logo like a star player - it needs to be protected and allowed to stand out. In order to make our logo stand out and keep it free from interference with other objects, we have set up a clearance area around it. This area is defined by the height of the inner diamond. We use this measurement to give us the height and width of the clearance zone. This area should stay clear from other logos, text or graphics, to ensure that our logo has maximum standout. OUR LOGO RULES Using the stacked double diamond Umbro logo is essential if we are to be consistent across all our facets of the brand (product, communications, retail), so it’s important that we use it correctly. Wherever possible, the stacked double diamond Umbro logo should be used in black. Pantone Black CMYK 0%C 0%M 0%Y 100%K Please see ‘Logo Offences’ for examples of how not to apply this logo. If using the black logo on a background or image that would affect its legibility, we use the white-out version. White CMYK 0%C 0%M 0%Y 0%K Please note that this is not a boxed logo. Black logo example White-out logo example S2 Width: 13mm Height: 8.5mm MINIMUM PRINT SIZE MINIMUM WEB SIZE CLEARANCE AREA Width: 79 pixels Height: 51 pixels