S2 BRAND GUIDELINES 11 BRAND COLOUR PALETTE Our primary brand colours may be black and white, however we realise the world of football is filled with colour from kits to flags, scarves to stadiums and much more besides. With this in mind, we also like to use the clearest, most common colours found in these situations so that we can keep our message simple and easily understood across our communications. These colours work well together, keeping our messages and communications simple, compelling and beautiful, like the game itself. PRIMARY COLOURS SECONDARY COLOURS PANTONE BLACK CYAN 0% - MAGENTA 0% YELLOW 0% - BLACK 100% PANTONE 102 C CYAN 1% - MAGENTA 12% YELLOW 100% - BLACK 0% PANTONE 286 CYAN 100% - MAGENTA 84% YELLOW 11% - BLACK 3% PANTONE 186 C CYAN 12% - MAGENTA 100% YELLOW 92% - BLACK 3% PANTONE 349 C CYAN 90% - MAGENTA 33% YELLOW 100% - BLACK 26% PANTONE 291 CYAN 37% - MAGENTA 8% YELLOW 1% - BLACK 0% PANTONE 209 C CYAN 38% - MAGENTA 92% YELLOW 58% - BLACK 37% WHITE CYAN 0% - MAGENTA 0% YELLOW 0% - BLACK 0%