BRAND GUIDELINES 4 OUR LOGO Any company with 90 years of experience will have been through a few different looks and incarnations, and Umbro is no exception. Now, as we look to the future, regaining our place at the heart of football and the world that surrounds it, we need to ensure that we have a clear, easily understood identity that unites the brand wherever we are in the world. That’s why we want you to use the stacked double diamond Umbro logo. It’s our symbol, our emblem, our club crest. It’s easily identifiable, and regularly associated with Umbro at its best - on the pitch, on the feet of players, and the kits that they’re wearing, as well as in the stands and on the supporters that are passionately cheering on their team. S1