BRAND GUIDELINES 33 OUR MARKETING Sign Off On Point Of Purchase There are many different ways to present point of purchase graphics instore, they should all follow the same principles when it comes to the sign off. The stacked double diamond Umbro logo should be used on all occasions, and in black where possible. If this isn’t possible due to the design used on the print, then use a white stacked double diamond Umbro logo instead. Photography and graphics used should be relevant to the collection being promoted so as to compliment rather than confuse the campaign message. As with all our marketing we need to keep points of sale simple, eye-catching and stylish. S4