BRAND GUIDELINES 16 OUR PACKAGING S2 The way in which we present our products is an essential part of how we communicate with our customers - as we all know, first impressions are all important. In a crowded store, we want to stand out with a simple, elegant look, with great packaging making the purchase of Umbro products feel premium and desirable. We can achieve this with a simple, effective approach. For shoe boxes, we aim to use smart black colour on craft board, while swing tickets should use clean white cardboard. Shoe box Swing ticket and sock packaging Glove packaging Swing ticket