BRAND GUIDELINES 32 OUR MARKETING Sign-Off On Printed Items Print items can be used in a number of different circumstances, from posters to advertisements in magazines, but they should all follow the same principles when it comes to the sign off. The stacked double diamond Umbro logo should be used on all occasions, and in black where possible. If this isn’t possible due to the design used on the print, then use a white stacked double diamond Umbro logo instead. The logo should always be placed in the bottom right hand corner of the image and the guidelines detailed on page 7 of this document should be followed concerning the exclusion zone. Simple, eye-catching and stylish, just like Umbro on the football pitch. S4 01. Print advertisement with black stacked double diamond logo example. 02. Print advertisement with white stacked double diamond logo example. SPECIALI COLLECTION