usernames/password access, URL of website or app store location users customers vs., Phase 2: The interview, The Vertical Axis desired response, Desired Action process, User’s Process reference, Prospect stage repeat, Prospect stage Usertesting.com, User Research versus Guerrilla User Research UX (User experience) strategy about, Preface, So What the Hell Is UX Strategy? items not, Tenet 4: Killer UX Design misinterpretations about, What Is UX Strategy? rules for design methodology and, How I Became an Experiment Addict tenets of, How I Discovered My UX Strategy Framework (see also individual tenets) toolkit, What Is the UX Strategy Toolkit? UX design vs., Misinterpretations About UX Strategy UX competitive advantage, Tenet 1: Business Strategy UX for Lean Startups (Klein), Guerrilla User Research: Operation Silver Lake Café UX Pin, as tool for interactive prototypes, Step 3 UX Strategy Framework discovery phase of, The Four Tenets of UX Strategy, Tenet 1: Business Strategy