revenue models? Does the business model work? Even clients with fat budgets should consider performing guerrilla-style research. That’s because doing this form of “lean” research is not just about saving money, it’s about saving valuable time. The tech industry moves at a rapid pace and innovation is a moving target. As I’ve talked about in many chapters, your window of opportunity to do something unique is either closing or shifting. Guerrilla user research assures you that your team’s “operation” will deliver immediate, useful, and pointed knowledge. GUERRILLA WARFARE: A SPOTLIGHT ON JUANA GALÁN One of the most famous female guerrilla fighters of all time was Juana Galán (see Figure 8-3). She became known in 1808 during the Peninsular War when Napoleon Bonaparte’s Grande Armée attacked [59] Spain. His formidable army consisted of hundreds of thousands of well-drilled and disciplined professional soldiers. To defend her home, Juana Galán organized the women in her village to fight back. She led them through highly improvisational tactics such as pouring boiling oil on roads and throwing scalding water out of windows against the French soldiers. These mobile combatants not only saved their own village but also played a part in the French army’s decision to abandon the entire province of La Mancha.