UX Strategy: How to Devise Innovative Digital Products That People Want Table of Contents Special Upgrade Offer Foreword Preface Who Should Read This Book? Why I Wrote This Book How This Book Is Organized What Is the UX Strategy Toolkit? Comments and Questions ® Safari Books Online Acknowledgements 1. What Is UX Strategy? Misinterpretations About UX Strategy Misinterpretation 1: UX strategy is about identifying a “North Star” Misinterpretation 2: UX strategy is a “strategic way” to perform UX design Misinterpretation 3: UX strategy is just product strategy Misinterpretation 4: UX strategy is closely tied to brand strategy So What the Hell Is UX Strategy? Why a UX Strategy Is Crucial 2. The Four Tenets of UX Strategy How I Discovered My UX Strategy Framework Tenet 1: Business Strategy Tenet 2: Value Innovation Tenet 3: Validated User Research Tenet 4: Killer UX Design Recap 3. Validating the Value Proposition The Blockbuster Value Proposition What Is a Value Proposition?