SKUs (stock keeping units), Monthly traffic Sloan, Mark, How I Discovered My UX Strategy Framework SME (subject matter expert), screening participants in guerrilla user research using, Step 4: Advertising for participants Snapchat, value proposition of, The Blockbuster Value Proposition Sobol, Milana, interview with strategist, Milana Sobol on becoming a strategist, 1. How did you become a strategist and/or get into doing strategy as part of your work? on challenges of conducting strategies, 5. What types of products have you done the strategy for that were the most exciting or fun to work on? on ecosystem map, 8. What is your secret weapon or go-to technique for devising strategies or building consensus on a shared vision? on education of strategists, 2. What does UX strategy mean to you? Is it a bogus job title? on learning about business strategy, 2. What does UX strategy mean to you? Is it a bogus job title? on meaning of UX strategy, 1. How did you become a strategist and/or get into doing strategy as part of your work? on researching market place, 8. What is your secret weapon or go-to technique for devising strategies or building consensus on a shared vision? on skills for strategists, 9. What is a business case or anecdotal story that you can share that walk us through the steps you have to go through when conducting strategy specifically for an innovative product? on testing mobile productivity app, 5. What types of products have you done the strategy for that were the most exciting or fun to work on? on working in agency environment, 8. What is your secret weapon or go-to technique for devising strategies or building consensus on a shared vision? on working with tech startup, 8. What is your secret weapon or go-to