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Participant One shows up at the cafe. The event coordinator greets him at the door. The coordinator walks Participant One into the café and up the stairs to the primary interview table. He introduces him to the team lead and client. Before he leaves, the event coordinator takes Participant One’s order for coffee. 2:05 p.m. Participant Two shows up five minutes late. The event coordinator greets her at the door. He walks her upstairs to the secondary interview table with the UX researcher, who greets her in a respectful and professional manner. He then takes her order for coffee and goes downstairs to buy the beverages; he leaves a large tip. The event coordinator returns upstairs with the beverage orders for both participants. It’s at this time that he also gives them their cash payments. While the interviews commence, he then goes back outside and waits for the next set of participants to arrive. 2:10 p.m. to 2:45 p.m. The team lead and UX researcher conduct 30-minute interviews and wrap them up on time (Figure 8-2). The client listens to the interviews and takes notes in real time that are saved in the cloud for the team to view. When concluded, the team lead and UX researcher quickly discuss if any changes need to be made to the interview questions. They make those edits and then text the event coordinator to bring up the next participants.

UX Strategy: How to Devise Innovative Digital Products that People Want - Page 214 UX Strategy: How to Devise Innovative Digital Products that People Want Page 213 Page 215

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