Nondesigners especially should continue reading, because Jaime takes the time to explain the oftentimes intimidating jargon and processes that designers throw around, effortlessly and clearly for you, the reader. Late one night, when we were kids in our 20s dreaming about the Internet and what it might become and how to be successful with it, Jaime explained it to me concisely: “It’s all about the experience.” There is not better advice for building product, or living your life. It’s all about the experience. JASON MCCABE CALACANIS APRIL 2015