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Figure 8-5. Solution demonstration interview questions from the rehabilitation study Final thoughts (two minutes) At the conclusion of the interview, be sure to thank the participants by name. Share with them a tidbit of the knowledge you gained from the screener interviews to make it personal, and tell them how much you value their honest feedback. Ask if they might be open for you to follow up with them in the future when you are further along with the product. Now, your team must rehearse the entire interview using a colleague or friend to play the participant role, asking her the questions and walking her through the prototype demonstration to verify that the questions and solutions make sense. Step 3: Finding the venue(s) and mapping out team logistics It’s important that everyone — stakeholders, the product team, and anyone else — take advantage of this opportunity to interact one-on-one with your intended customer. So work with them to ensure that they will attend. Determine how many people are going to be part of each interview. No matter if you are running multiple interviews simultaneously or one at a time, try always to have one note taker (ideally the client or stakeholder) and one researcher doing the interview. Taking notes and trying to ask questions at the same time consumes valuable time, and it’s important for the interviewer to focus on the participant. If you plan to schedule multiple interviews, add an event coordinator to your team who can screen participants as they come and go, handle money, and deal

UX Strategy: How to Devise Innovative Digital Products that People Want - Page 228 UX Strategy: How to Devise Innovative Digital Products that People Want Page 227 Page 229

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