and knocked out the all the necessary UX documentation for the developers. In less than one month, “Trade of the Day” was born. Figure 7-6 depicts the application maps of the before and after of the original TradeYa vision and the first MVP. Figure 7-6. TradeYa’s sitemap before and after we went “Lean” Figure 7-7 shows the home page wireframes of the before and after of the original TradeYa vision and the first MVP. Figure 7-7. TradeYa’s home page before and after we went “Lean” It’s pretty clear from just a quick glance at the UX documentation how much the product shrank. We basically had to figure out a way to enable a rudimentary trade on the frontend (the user interface) without requiring the developers to do any backend engineering (code and database). Our thought was that if Craig’s List had done perfectly fine without requiring users to even have accounts, the same could be true for the first version of TradeYa. As a result, I chopped out all
UX Strategy: How to Devise Innovative Digital Products that People Want Page 180 Page 182