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Figure 7-10. Engraving of a replica of “The Turk” by Joseph Racknitz (licensed under Creative Commons) But the illusion really got people to think. It got mathematicians thinking about mechanical computers. It also gave audiences at the dawn of the industrial revolution a taste of the value proposition of the supercomputer. Today, it’s feasible for any aspiring entrepreneur to manually simulate a complex digital [53] product. Amazon’s Mechanical Turk offers a crowd-sourcing marketplace with which businesses can outsource microtasks to individuals. The platform provides on-demand access to a diverse and scalable workforce that takes advantage of human intelligence to mimic backend technology. This is the same as how Jared personally enabled the transactions behind the scenes of TradeYa before the larger product was reworked to align with our new vision. Whatever

UX Strategy: How to Devise Innovative Digital Products that People Want - Page 186 UX Strategy: How to Devise Innovative Digital Products that People Want Page 185 Page 187

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