Based on your competitive research and analysis, what scenario or feature resolves a big shortfall? What kind of workarounds are your potential customers currently doing to accomplish their goals? Your answers might just lead you to the key experience that you’ll eventually deliver through a killer UX design! However, be careful about confusing your key experience with a list of features. As is described in Chapter 4 and shown in Figure 6-5, this happened to one of my students, Ena, when she took her first pass on defining the key experience for Airbnb for Weddings. Figure 6-5. Ena’s incorrect key experiences for Airbnb for Weddings (which I asked her to redo) Ena identified six complex key experiences, which raises an obvious red flag. If “key” means most important, how can there be six? Instead, she created a really important feature list. In the fully baked 1.0 version of her product, it would probably be a good idea to include all these features because brides-to-be will probably want to perform all those functions through the site. But the purpose of the key experience is to be more minimalistic. What feature set is the most integral part of the value proposition? If you look at Twitter again, think about all the features that are part of the platform: direct messaging, the newsfeed,