Figure 5-7. A purple ocean If you have found a blue or at least purple ocean, you can suggest specific ways that a killer UX and/or business model could help knock a product idea out of the park. That’s when we, as UX strategists, can provide real value that could determine success or failure. In short, your goal is to determine if there’s room to win, and that’s when you need to address the opportunities based on the research. Now, I’m not aware of any specific guideline for how to create a Findings Brief. But based on what I’ve seen and delivered over the years, I’ve noticed some primary components. I’m going to walk you through a sample Findings Brief so you can get a sense of what they are. (You can also learn what Geoff Katz puts in his Creative Briefs in Chapter 10.) Findings Brief, Section 1: Introduction/Goals The introduction presents the goals of the brief and tries to hook the stakeholder into, a) reading it, and b) reviewing it with an open mind. You might find that you need to rewrite this page several times to get it right. Don’t be too afraid to draft a quick summary of what you think this page should be, and then return to edit it after you’ve pulled the rest of your data together.