analysis, Questions/notes to team or self app store location, Filling Out the matrix with data competitive advantage, Competitive advantage content types, # of SKUs/listings crowd-sourced content, Personalization features customer reviews, Heuristic evaluation funding rounds, Purpose of site heuristic evaluation, Competitive advantage monthly traffic, Revenue streams notes, Heuristic evaluation number of SKUs/listing, Monthly traffic primary categories, # of SKUs/listings purpose of site, Usernames and password access revenue streams, Revenue streams social networks, # of SKUs/listings URL of website, Filling Out the matrix with data user-generated content, Personalization features usernames/password access, URL of website or app store location year founded, Purpose of site using, Using the Competitive Analysis Matrix Tool competitive intelligence about, The Blockbuster Value Proposition, Part 2 four-step process in gaining, What Is an Analysis?