Recap In this chapter we covered a lot of material and concepts related to ideation and connecting ideas to your final objective: articulating your value innovation! I explained how value innovation for digital products is accomplished by focusing on the primary utility of a product. You learned about the importance of key experiences (showing the value proposition) and how creating a product that is the same or only slightly better than the competition is a waste of time. I showed you how to identify UX influencers. You learned about feature poaching, which you can use to pluck features, interaction patterns, and business model ideas from other products and then mash them up to create something new. Finally, you learned how to tell stories with storyboards that will connect your customers’ journey with the value innovation. Now, it’s time to leave this fantasyland behind and see if you’re innovating in reality by creating prototypes to run experiments. [40] Kim, W. Chan and Renée Mauborgne. Blue Ocean Strategy. Harvard Business School Press, 2005. [41] http://en.wikipedia.org/wiki/Cyberpunk_(album) [42] http://en.wikipedia.org/wiki/Poaching [43] Saffer, Dan. Microinteractions, O’Reilly, 2013. [44] http://meganratner.squarespace.com/lotte-reiniger-art-on-paper [45] Gray, David, Sunni Brown, Jamews Macanufo. Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers. O’Reilly, 2010. [46] http://www.latimes.com/business/technology/la-fi-tn-tinder-plus-20141106-story.html