What value (either qualitative or quantitative) do we promise to deliver? Channels How will we reach our customer segment? Is it online or offline? Customer relationships How are we going to acquire and retain our customers? Revenue streams How does the business earn revenue from the value proposition? Are the customers going to pay for it? Or are there other options? Key resources What unique strategic assets must the business have to make the product work? Is it content, capital, or patents? Is this something we must develop? Key activities What uniquely strategic things does the business do to deliver its proposition? Are we optimizing an outdated business process? Are we creating a platform to bring customers together to transact? Key partnerships What partnerships and suppliers do we need in order to deliver our value proposition? Cost structure What are the major costs that will be incurred to make our business model work? Are we trying to cut costs by throwing out the thrills? Are there fixed costs that won’t go away?