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Video ad formats Recommendations Selecting Ad Formats for your Reach Campaign Twitter offers a wide selection of In fact, using the same single ad Image, GIF and Video ad formats creative (let's say a teaser video that can help your creative and for your new product launch) with campaigns stand out. Each format three or more ad formats can help comes with its own unique your message stand out in feed, features that can be used for driving greater awareness and different purposes. down funnel impact. Some for example, can help drive On the next page you will find a longer video views, others give list of the top performing ad you the ability to add question formats we recommend for the and answer polls to your image or Reach objective. We suggest you video ads, while others can take test them out when building your customers directly to your campaigns to see which helps website. Whatever your goal is, we drive the best performance for the have an ad format that can help. goals you care about. Best of all they can be used together to amplify your message and maximize the value of your creative. Using multiple ad formats increases the probability of campaign success When possible use Ad Formats to drive 3+the best results 06

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