How to get started 06 Next, you'll set up your first ad group. You can also set ad group start and end time. 07 Select the bid type you'd Automatic bid: Maximum bid: like to use in your Your bid will auto-optimize to This type provides greater control campaign: get the best results at the lowest over how much you pay per video price (within your budget). view. In this bid type you can Automatic bid is the easiest way choose exactly how much you are to quickly get your campaigns willing to pay for a video view live and serving impressions on (your maximum bid), and your the platform results will not be charged over this price. This bid type is helpful for experienced advertisers who know exactly how much they’re looking to pay per video view at scale. 23