038 039 B.6 Global LEC Global Interest in IoT Capabilities Leading Edge Consumers are a proprietary For both leading-edge consumers and population segment developed by GfK based millennials, while the data suggests high interest, on a consumer’s propensity to be an early these technologies are still relatively unknown. adopter, passionate enthusiast and influential in a given category. FINDING #04 Global Millennials 18-34 and own a smartphone, have a savings or checking account, own/use a tablet or IoT Possibilities computer, own a credit or debit card. Are Intriguing but 65 - 85 Mysterious to Many (%) 20 40 60 100 USE PUBLIC TRANSIT AND YOUR PHONE WILL AUTO- PAY FOR YOUR RIDES Consumers express interest in the potential of IoT payment experiences— PARK YOUR CAR AT A GAS PUMP AND HAVE IT AUTOMATICALLY once they discover it. FILL UP AND PAY USE MOBILE WALLET TO WITHDRAW CASH FROM ATM A PARKING METER WILL AUTO-FILL Around the world, consumers express However, the data suggests that GET A CREDIT ON YOUR CARD WHEN YOU REACH A HEALTH real interest in potential IoT-driven consumers may not fully understand GOAL THAT’S TRACKED ON payment experiences. Home, auto, IoT payments. For this reason, A WEARABLE FITNESS MONITORING DEVICE and retail IoT innovations draw the transformative IoT solutions may have greatest interest, with transit solutions less adoption potential at this moment ORDER AND PAY FOR THE DELIVERY OF FOOD/DRINKS a potential early opportunity. than fresh payment experiences. TO A CERTAIN LOCATION FROM YOUR CAR In more developed markets, connectivity via central internet hubs ORDER FOOD OR SHOP —such as kitchen appliances that ONLINE AND HAVE YOUR order and pay for household items PURCHASE DELIVERED TO YOUR DOOR VIA DRONES OR ROBOTS for you—will fuel adoption. ORDER GROCERIES/HOME GOODS, AND PAY FOR THEM FROM YOUR HOME APPLIANCES.