018 019 VIEWPOINTS APIs Unlock Digital Payment Ecosystems for Consumers Beyond the banking industry, Visa By Paul Walsh is also ideating with a top HSA SVP, Platform Strategy & Innovation, Visa provider and national drug retailer in healthcare. These companies are seeing more employees establishing FSAs/HSAs as patient out-of-pocket costs rise. The Exceptional customer experience their commerce experiences using our HSA provider, with millions of productized APIs in part (à-la-carte) employee benefit accounts, wants is critical to the success of online or in full (end to end). For example, to provide enhanced services to brand engagement with digital National Australia Bank (NAB) was able FSA and HSA cardholders and help to empower its Visa cardholders by consumers make better real-time transformation at the core. building a best-in-class interface within healthcare purchasing decisions. its mobile app that lets consumers With a substantial percentage of set card controls and indicate when cardholders’ annual spend at drug they are traveling to avoid fraud and stores and pharmacies where Today’s consumers are just as Every business will become a digital frustration over unnecessary declines. targeted communication is priority, comfortable transacting with new winner or loser. Visa believes that the These card controls tie to an Australian Visa is working with both the drug payment options from contactless Visa Developer Platform and our API market first—where consumers will retailer and healthcare company to cards to Venmo, and in new forms offering will enable businesses with a be able to instantly use (and set provide cardholders with healthcare including mobile and IoT devices. Yet digital presence to establish controls on) new digital credit cards information through APIs that is they are still facing challenges and themselves and be a catalyst of digital as soon as they are approved. This relevant and actionable the minute are unsatisfied with options around innovation across multiple industries new and improved NAB app is fast they walk into the store. online transactions such as shopping, and market segments. APIs are now and seamless, gives customers more hotel reservations, or booking a ride- common and ubiquitous. Sabre makes control over their everyday banking, Visa understands that our clients are sharing service. Over time, frustration, 1.8 billion API calls a day to provide and was designed to make banking relentlessly seeking to become the best fatigue, and dissatisfaction will affect digital reservations for major hotels as convenient and easy as possible. imaginable provider to their customers. brand loyalty and, ultimately, lost and airlines around the world. Netflix To deliver these changes, NAB The core ingredients, both now and revenue for brands. makes 5 billion API calls a day to leveraged its innovation partnership in the future, are personalization and stream the videos we all know and with Visa to incorporate Visa Consumer context through APIs. Visa’s unique To address these challenges, love (Netflix Techblog). Transaction Control and Travel position as the network within the exceptional customer experience Notification Service API, and estimates four-party model gives insight to deep is critical to the success of online Visa’s APIs, available on the Visa that by working with Visa Developer it customer intelligence that is invaluable brand engagement with digital Developer Platform, enable our clients eliminated six months of development to our clients and enables them to be transformation at the core. to implement, extend, and customize time (2015 Sabre Press Kit). digital winners.