008 009 TREND #02 Rewarding Everything as Consumers, a Point of Sale Seamlessly Uber riders in participating Software and services turn almost any markets can now earn credits for shopping and dining under locale or any device into a potential POS. the Visa Local Offers with Uber rewards program. Riders with an issued Visa card Today, the line between face-to-face Retailers around the world are on file in the Uber app and upon signing up receive Uber and remote payment environments also demanding more of their POS Credits that can be applied has become so blurred in some to support their daily business toward future Uber rides. markets, it essentially no longer exists. operations, beyond single-purpose Riders can use the same Visa The era of single-purpose transaction payments capabilities. New form card on file with Uber to factors—like multifunction devices shop or dine at any of over terminals is coming to a close. running on open platforms—present 5,000 qualifying merchants, Software turns any locale, any device, new opportunities to displace cash. and the credits are triggered into a point of sale. A transaction automatically. can now take place at any point in The new POS is more than just a As credits add up in the Uber a shop-and-buy time line; it can be place for checkout—it’s a launchpad app, riders can redeem their Uber physical or digital. What this means is to offers that can build relationships credits on their next ride or save them for later—an effortless way that the point of sale is challenged to and reward customer loyalty. to claim their rewards. do more than process transactions. Everyday Transactions, 40 A.1 by Payment Channel Merchants can 30 accept payments Global Leading Edge Consumers* in a multitude of Generation Z** Millennials*** 20 ways, including Included here are the technologies used among surveyed consumer scanning a QR code, segments for their past 10 transactions. contactless credit * A proprietary population segment developed 10 by GfK based on a consumer’s propensity to be an early adopter, passionate enthusiast, cards, wearables, and influential in a given category. ** 14- to -17-year-olds who own and use a (%) and digital wallets. smartphone and a tablet or computer *** 18-34 and own a smartphone, have a savings e er or checking account, own/use a tablet or or ons odes vice tless ther n-St ransf e O computer, own a credit or debit card I yments yments a a QR C ontac Other Online Buy Butt P2P T obile P essenger Apps t Home D n- app P ther M obile M ther I Smar earables/C O M O W