048 049 FINDING #07 Transform the Experience, Own 35 30 the Relationship 25 20 15 Consumers love 10 ng i v 5 o transformative solutions L 0 that introduce ease and (%) Facebook Apple Google Amazon PayPal Banks convenience into their 0 l a n 5 o i t everyday lives. c a s n a 10 r T 15 To create more customized payment 20 experiences, the industry must 25 deliver transformative Uber-type 30 solutions to consumers that make transaction mechanics slip into the 35 background and become part of the 40 overall experience. 45 As the data suggests, today’s leading technology companies Consumer sentiment 50 succeed when they are able to go toward banks versus today’s 55 B.10 beyond transactional experiences tech giants and establish an emotional This data shows consumers' relationships with connection with their users. these brands regarding digital payments.