012 013 TREND #03 Popular messaging platforms like With interest growing in peer-to-peer WeChat, Facebook Messenger, (P2P) payments, messaging apps offer Interest Interest 34% 33% Paying in WhatsApp, and Line reach billions an easy way to meet demand. P2P Gap Gap of people—and give them a new payments still too often rely on analog 18% 13% Messaging commerce ecosystem. Many platforms processes, even as online and in-store allow consumers to make a purchase payments become more electronic without leaving the app they’re in— and seamless. Usage and do so as easily as sending a 20% Platforms There are benefits for merchants Usage text message. 16% Messaging platforms as well: They can use messaging A messaging app is a natural fit with platforms to display inventory, Trended Usage and enable e-commerce, e-commerce: It’s personalized. It has manage shopping experiences, and Interest in P2P Payments peer-to-peer payment, your contacts. By leveraging social engage with consumers by offering (Global Total) A.2 Frictionless, Real- data, it can provide rich context and augmented support. When driving and more. recommendations. And it runs on loyal buying behavior, these features While adoption of P2P payments Time Payments a broad spectrum of hardware. can be just as important as the increased between 2016 and 2017, there remains a significant gap between payment itself. current usage and interest. 2016 2017 With an experience that’s moving closer to what consumers are used to on messaging platforms, Visa Direct is improving the speed, convenience, and security of sending and receiving payments among people, governments, and businesses. The platform enables P2P payments between more than 200 million Visa debit cards in the US, including payments to non-Visa branded debit cards. In the future, PayPal and Venmo will also leverage the Visa Direct network to enable real- time funds transfers. Funds can be transferred directly into the customer’s bank account linked to a debit card—a convenience that can also be seen as more secure by the consumer. Real-time authentication enables the sender and the receiver to instantly validate the status of the payment. Using Visa Direct can also enable the next generation of payments for shared economy platforms such as Uber, Lyft, Airbnb, and TaskRabbit, getting money into the bank accounts of service producers instantly, regardless of where they bank, via their debit cards. Pictures shown are for illustration purpose only.