074 075 Top 5 Global Consumer Needs By country (magnitude | indices) TOP 5 NEEDS Continue from page 29. Graph B.4 Top 5 Global Consumer Rank between 1-6 Needs by Country (Priority l Rank) Rank between 7-12 Rank 13+ vior y o or y o y f ol ed ks enc e e t y beha ed chase o use r igued ed e ts identit ech enient t o set up ivat -added y needs eaches ntr e contr v wher tionless ks essed ws m ds/benefits ec omizable t or e with me y ic or thers ar ot ent t on ccept no eeps pur ust ompatible with r ersonaliz alue r r vices/per v o pr er it is set up er spending er ocess change issues M C A F W O Easy t K P war K Simple t V P C C Limits liabilitLimits cur I am I v v e t o ha e pr instantly impr and get star and habits r inf af ser /personal datameet m cur data br ex when others use it Global Rep 1 2 3 4 5 6 7 8 8 10 11 12 13 14 15 16 17 18 Global LEC 1 8 3 9 12 2 11 6 7 14 16 4 10 5 15 17 13 18 About GfK Global GenZ 3 2 12 1 10 7 4 13 11 5 6 16 9 8 15 14 17 18 Global Millennials 2 1 3 4 5 6 10 8 9 11 13 7 12 14 16 15 16 18 GfK is as global market research firm and the trusted source of smart, relevant and trusted market and consumer information with US 3 4 6 7 1 15 5 16 13 12 2 8 9 10 11 14 17 18 13,000 employees in over 100 countries. Growth from Knowledge Canada 1 5 8 3 4 12 2 17 9 10 6 11 7 14 15 13 16 18 www.gfk.com Mexico 3 1 13 5 8 4 1 11 15 9 2 16 7 6 17 18 14 12 Brazil 1 2 3 4 9 12 13 15 8 5 14 7 6 11 17 16 18 10 Methodology Argentina 2 4 1 6 5 13 7 18 14 3 8 10 9 15 17 16 12 11 UAE 6 2 9 14 1 4 12 17 10 7 11 5 8 15 16 3 13 18 About the survey: The Future of Payments study was conducted by GfK Research on behalf of Visa, 9200 online surveys were collected Russia 7 2 4 6 5 12 3 8 15 13 9 11 14 10 1 17 16 18 across 16 countries; USA, Canada, UK, France, Poland, Germany, Mexico, Australia 4 1 11 6 5 2 3 9 16 10 7 8 12 13 18 17 13 15 Brazil, Argentina, Australia, China, India, Japan, South Korea, Russia, UAE 17 between July 27th, 2017 and September 5th, 2017. All respondents South Korea 4 6 1 2 7 13 5 3 14 10 11 12 9 8 16 18 15 t do not work in Financial Services, Marketing, Marketing Research, Japan 18 8 1 3 5 16 7 4 13 14 9 10 11 2 6 16 12 15 Advertising, or Public Relations; own and currently use a smartphone; have a savings or checking account; own/use a computer or tablet; China 1 11 3 5 10 7 8 6 4 12 13 9 14 15 16 17 18 2 and own a credit or debit card. The research reflects the views and India 1 2 9 12 3 7 6 7 10 4 5 14 11 15 13 16 18 17 opinions of online populations in the 16 countries studied. UK 2 1 14 5 3 4 10 11 13 12 9 8 7 6 17 16 15 18 France 5 2 15 1 3 16 6 14 17 4 9 13 11 10 7 8 12 18 Contact Visa Poland 2 3 1 7 5 9 6 16 10 8 13 17 12 14 4 15 11 18 For more information, please contact your Visa Account Executive or email Visa Innovation & Strategic partnerships at [email protected] Germany 1 16 11 6 4 5 2 13 14 8 15 9 10 3 18 12 7 17 You can visit us at Visa.com or on YouTube.