044 045 FINDING #05 Trusted Experiences Are Driving Mobile Adoption Trusting relationships are Consumers are more willing to likely to lead to higher adopt a digital innovation from a provider with whom they already willingness to adopt have a trusting relationship. While variations in top priorities by country innovative technologies. are not major, when trust is already established, consumers are more willing to adopt new services, especially with mobile banking apps. Mobile Banking Transactions B.7 Activities on Bank Among Those Who Mobile App Use Mobile Banking App Check balances 86% Transfer money between accounts 71% Pay bills 63% Transfer money to another 53% person with the same bank Transfer money to another 45% person with a different bank Deposit checks 24% Explore product offerings 20% Triggers to use new 19% 44% 55% 88% 100% Find an ATM 18% B.8 Convenience Reliability Value Time payment methods Trust Chat with representatives 10% The percentage of countries in Other 1% which the trigger ranks in the top 5.
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