054 055 HOW WE INNOVATE Innovation at Visa: “ You’re not just creating and A Unique Approach launching an innovation; you’re creating an experience that may lock in your consumers We partner with our clients to for years to come. ” discover, design, and develop the Shiv Singh, future of commerce. SVP, Innovation & Strategic Partnerships, Visa Two-pizza teams (a team Starting to build Deep payment industry The Visa Developer small enough to be fed out ideas, quickly knowledge Platform with two pies) Personas build understanding Short sprints Combined components Immersive Innovation of the pain points and (about six weeks) create plug-and-play Centers opportunities experiences Empathy maps immerse us Low-fidelity outputs to Startup insights and The Visa Ready Program in the consumer’s mindset get feedback quicker partnerships