Questionable ethics The healthcare industry has long had an image problem when it comes to ethics. In recent years we’ve witnessed the trend toward incremental advancement with generic drugs in order to maximize profits. We’ve seen allegations of price gouging, lawsuits over the opioid crisis, sensational media coverage of the rise and fall of Theranos and Elizabeth Holmes, and the scandal around the Chinese pharmaceutical company caught producing faulty rabies vaccines. When it comes to data privacy, last year’s Brands in Motion global study found that 68% of respondents around the world feared their medical records could be compromised. For brands that do operate ethically, it’s certainly frustrating how the image of the majority is tarnished by the actions of the minority. Ethics are top of mind across every industry, not just healthcare. Brands in Motion uncovered an almost universal urge for collective accountability when it comes to using technology ethically: 94% agree the government has a responsibility to ensure companies use technology ethically 96% agree consumers have a responsibility to use technology ethically 97% agree companies have a responsibility to use technology ethically 4