Wellness weariness Although prescription health is entering tech-driven disruption, consumer health has quieted down after the revolution of wearables, devices and apps from five years ago. Now the industry is searching for the next big thing. In the majority of Brands in Motion markets surveyed, consumers’ emotional and rational responses to the health and wellness category either fell slightly or remained flat. This may be a reflection of “wellness weariness” — an overexposure to content and messages about everything from diet and exercise to beauty and intimacy. With the exception of the Chinese, who are tech optimists, global consumers share a concern about technology’s effect on our physical and mental health — especially younger generations. Respondents outside China who agreed that technology is negatively impacting their health: Consumer health companies need to innovate now to regain their relevance, change younger consumers’ minds on tech and health, and stay ahead of consumer weariness. 46% Baby Boomers 59% Millennials 65% Gen Z’s 7