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We probed this subset of WeTransfer users about the tension bet ween perceptions and realities of the industr y; what tools and skill sets are most valuable; and finally, the . means and methods of making money In July and August 2022, we sur veyed over creatives from countries to get a sense of how they’re feeling ab out their profession and their prospec ts for the future. 6,500 180 07 Me thodology Rewriting romantic my ths of the creative industr y

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