The ar t of touting your own accomplishments has become a necessar y evil. For most, it’s not a matter of vanity but sur vival. Agency staff are par ticularly hyper-focused on findin g distinct ways to feel appreciated and valued at work while solo p rofessionals rely on self-promotion to build a net work of clients and collaborators. For content creators, mastering social media is the key to reaching bigger audiences, creating a personal brand, and in creasing their income. of content creators do not generate any revenue from social media, despite seeing it as their best oppor tunit y to maximize their income. 60 % Rewriting romantic my ths of the creative industr y 31 4 — Grow th