On Writing: A Memoir of the Craft by Stephen King This book is one of the most influential in copywriting history, but often one of the most underrated as more books are written on the subject. It's essential to revisit the classics, especially those written by some of the most influential writers of our generation. While Stephen King may not be one of the most articulate writers or may not win a Pulitzer prize, his work will go down in history as some of the most engaging and entertaining. This book does a great job of taking stories from his past and injecting them with great writing tips that everyone can learn, whether how to narrate and structure a story or how important it is to write, write, write! I love this book because it goes into the details of what truly goes into writing good copy.