Generate demand Engage 80% 5m 19s 50% B2B go-to-market is digital Average RELAYTO visit More persuasive 3.3X longer than average By 2025 most B2B sales interactions Visually-rich communications judged B2B site visit between suppliers and buyers will as more ‘credible, competent, occur in digital channels professional, interesting’ Contentsquare Applied Cognitive Gartner Psychology, 2013 Convert Win