Partner and Co-marketing Guide using video Page 29 Creating Videos That Feature Xerox Products We encourage our channel partners to create their own videos featuring Xerox products. We just ask that it’s clear that the video is from the partner and not Xerox. All original videos should be in the partner’s brand, use the partner’s voice and leverage the partner’s visual assets. Watch a great example of an original video created by one of our channel partners. Leverage Xerox Videos from Our YouTube Channel Our channel partners are also invited to share any of the Xerox created videos hosted on the Xerox YouTube channel. Use the “like” or “share” buttons to share a Xerox video on social media. Partners can embed YouTube videos on websites or use YouTube’s “Add to Playlist” function to add a Xerox video to their YouTube Channel playlist. You can also host a Xerox created video on a partner YouTube channel providing it has been properly co-branded (see next page). When a video finishes, YouTube decides what Document Solution Provider Technology video is auto-played next. This could be a Partner channel partner or Xerox competitor. YouTube Channel partner original content – NO Xerox branding provides tools to work around this, and we have created a guide to using “Xerox YouTube videos in Marketing” that shows how to use code to prevent this. ©2018 Xerox Corporation. All rights reserved.